What is You-attitude? What are the Techniques of You-attitude with Example and Situation

What is You-attitude? What are the Techniques of You-attitude with Example and Situation 

You attitude
you attitude a popular term that refers to putting what you want to say in you attitude is a crucial step both in thinking about your audience’s needs and in communicating your concern to your audience.

Techniques of you attitude with example and situation

To apply you attitude, use the following five techniques:

1. Talk about the audience, not about yourself.
2. Refer to the audience’s request or order specifically.
3. Don’t talk about feelings, except to congratulate or offer sympathy.
4. In positive situations, use you more often than I. Use we when it includes the audience.
5. In negative situations, avoid the word you. Protect the audience’s ego.
Use passive verbs and impersonal expressions to avoid assigning blame




1. Talk about the audience, not about yourself.
Your audience wants to know how they benefit or are affected. When you provide this information, you make your message more complete and more interesting.
Lacks you-attitude:I have negotiated an agreement with Apex Rent-a-Car that gives you a discount on rental cars.
You attitude: As a Sunstrand employee, you can now get a 20% discount when you rent a car from Apex. Any sentence that focuses on the communicator’s work or generosity lacks you-attitude, even if the sentence contains the word you. Instead of focusing on what you are giving,focus on what your audience can now do. To do that, you may need to change the grammatical subject.

Lacks you attitude: We are shipping  your order of September 21 this afternoon.
You-attitude: The two dozen Corning Ware starter sets you ordered will be shipped this afternoon and should reach you by September 28.
Emphasize what the audience wants to know. Your audience is less interested in when you shipped the order than in when it will arrive. Note that the phrase “should reach you by” leaves room for variations in delivery schedules. If you can’t be exact, give your audience the information you do have: “A UPS shipment from California to Texas normally takes three days.” If you have absolutely no idea, give your audience the name of the carrier, so then he or she knows whom to contact if the order doesn’t arrive promptly. You might also provide the tracking number.

2. Refer to the customer’s request or order specifically.
Refer to the customer’s request, order, or policy specifically, not as a generic your order or your policy. If your customer is an individual or a small business, it’s friendly to specify the content of the order. If you’re dealing with a company with which you do a great deal of business, give the invoice or purchase order number.
Lacks you attitude: Your order...
You attitude (to individual): The desk chair you ordered...
You-attitude (to a large store): Your invoice #783329...

3. Don’t talk about feelings, except to congratulate or offer sympathy.
In most business situations, your feelings are irrelevant and should be omitted.
Lacks you-attitude: We are happy to extend you a credit line of $5,000.

You attitude: You can now charge up to $5,000 on your American Express card.
Your audience doesn’t care whether you’re happy, bored stiff at granting a routine application, or worried about granting so much to someone who barely qualifies. All your audience cares about is the situation from their point of view. It is appropriate to talk about your own emotions in a message of congratulations or condolence.

You attitude: Congratulations on your promotion to district manager! I was really pleased to read about it.
In internal e-mails, it may be appropriate to comment that a project has been gratifying or frustrating. In the letter of transmittal that accompanies a report, it is permissible to talk about positive feelings about doing the work. But even other audiences in your own organization are primarily interested in their own concerns, not in your feelings. Don’t talk about your audience’s feelings, either. It’s distancing to have others tell us how we feel—especially if they are wrong.
Lacks you attitude: You’ll be happy to hear that Open Grip Walkway Channels meet OSHA requirements.
You-attitude: Open Grip Walkway Channels meet OSHA requirements.
Maybe the audience expects that anything you sell would meet government regulations (OSHA—the Occupational Safety and Health Administration—is a federal agency). The audience may even be disappointed if they expected higher standards. Simply explain the situation or describe a product’s features; don’t predict the audience’s response. When you have good news, simply give the good news.

Lacks you attitude: You’ll be happy to hear that your scholarship has been renewed.
You attitude: Congratulations! Your scholarship has been renewed.

4. In positive situations, use you more often than I. Use we when it includes the audience.
Talk about the audience, not you or your company.
Lacks you attitude: We provide health insurance to all employees.

You attitude: You receive health insurance as a full-time Procter & Gamble employee.
Most readers are tolerant of the word I in e-mail messages, which seem like conversation. But edit paper documents to use I rarely if at all.
I suggests that you’re concerned about personal issues, not about the organization’s problems, needs, and opportunities.

We works well when it includes the reader. Avoid we if it excludes the reader (as it would in a letter to a customer or supplier or as it might in a memo about what we in management want you to do).

5. In negative situations, avoid the word you. Protect your audience’s ego. Use passive verbs and impersonal expressions to avoid assigning blame.
When you report bad news or limitations, use a noun for a group of which your audience is a part instead of you so people don’t feel that they’re singled out for bad news.
Lacks you attitude: You must get approval from the director before you publish any articles or memoirs based on your work in the agency.
You attitude: Agency personnel must get approval from the director to publish any articles or memoirs based on their work at the agency. Use passive verbs and impersonal expressions to avoid blaming people.
Passive verbs describe the action performed on something, without necessarily saying who did it.
Impersonal expressions omit people and talk only about things. In most cases, active verbs are better. But when your audience is at fault, passive verbs may be useful to avoid assigning blame. Normally, communication is most lively when it’s about people—and most interesting to audiences when it’s about them. When you have to report a mistake or bad news, however, you can protect your audience’s ego by using an impersonal expression, one in which things, not people, do the acting.
Lacks you attitude: You made no allowance for inflation in your estimate.
You attitude (passive): No allowance for inflation has been made in this estimate.
You attitude (impersonal): This estimate makes no allowance for inflation.
A purist might say that impersonal expressions are illogical: An estimate, for example, is inanimate and can’t “make” anything. In the pragmatic world of business writing, however, impersonal expressions help you convey criticism tactfully.

Finally we hope that this article helped you to know about You attitude and techniques of you attitude. you may find helpful our other articles. 


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