Marketer Definition, Types of Marketer, Importance of Marketer, Responsibilities, Advantages and Disadvantages, Example of Marketer.

Marketer Definition

What is Marketer?

A marketer is a person whose duty is to identify the products and services desired by the customers of the company as well as to help increase sales of products and services that increase the revenue of the company by creating effective marketing strategies for the company marketing those products and services.

Some of the tasks of marketers include goal setting, target customer segmentation, competing studies, addressing a target audience through communication methods, nurturing customer relationships, creating content, creating budgets, prioritizing promotional designs.

Types of Marketers

1. Brand Marketer: Works to create a good brand name for the business. He makes sure that the perceived value of any customer’s brand is the best. For this purpose, he can use online and offline marketing.

2. Product Marketer: Responsible for marketing a company's products and services by working with advertising agencies to perform overseas marketing and planning and launching marketing events.

3) Content Marketer: Like Inbound Marketer but a bit more specialized. Its mission is to produce high-quality content that improves a company's searchability and online visibility.

4. Inbound Marketer: The goal is to convert potential customers into paying customers by providing useful information in the form of templates, materials, e-books, blog posts in the customer segment.

5. Social Media Marketers: Ensuring constant updates and implementing marketing strategies to gain more followers, specializing in managing the organization's various social accounts.

6. Digital Marketers: Work on the online aspects of marketing, from managing an organization's social accounts to sending marketing emails to the top of the potential, from designing online marketing events.

Importance of a Marketer

The financial success of any organization depends on its marketing ability. Finance, management, and other business activities will not be considered unless there is sufficient demand for products and services that are taken care of by marketers. The more people know about a product or service, the more interested they are in buying it. People help create brand equity through online and offline channels using a combination of brand logos, icons, names, captions, and more.

Marketers help improve the quality of life by spreading awareness among people about the company's products and services without which people may not be aware of the presence of certain products or services available in the market. They work on identifying customer needs, wants, and needs. It identifies market needs that lead to the innovation and launch of thousands of new products and services in the market now and then.

Responsibilities of a Marketer

A marketer's primary roles include the following:

1. Push sales

2. Introduce strategy

3. Find new markets

4. Grow the brand

5. Promote products / services

Better communication between the marketer and the customer is the key to the success of the communication strategy. Understanding the preferences and requirements of consumers is the top priority for advertisers. It is important for them to understand the market and be prepared based on the needs of the customer and the competitive landscape. The following are business decisions:

1. Target Markets

2. Products

3. Promotion

4. Delivery

5. Pricing

6. Supporting services

Advantages & Disadvantages of Marketer


  1. They help promote the business. It helps to reach the right target customer group for the company's products and services.

  1. By increasing the visibility of products and services in the market, a marketer helps to increase revenue by increasing the sales of his products and services.


  1. A marketer can end up targeting a wrong audience or use a wrong marketing channel to market his product or service which can cost the company a lot more.

  1. The time spent on market research and development of marketing strategies is unlimited and is not bound to give a definite result as expected.

Example of Marketer

Recognized worldwide by McDonald's Arch Design. Showing its logo to someone without naming it is enough to identify it. Its tagline “I love it” is well known and it goes very well with the food it provides. Also, it is because of marketers today that McDonald’s is recognized as a dining outlet that is affordable, neat and clean, has pretty good food by the public, has fast service, and consistency in taste and serving.

Related Topics:

What is Marketer? Or Marketer Definition. (

Post a Comment