IMPACT OF THE COVID-19 PANDEMIC ON THE FASHION AND TREND INDUSTRY.



IMPACT OF THE COVID-19 PANDEMIC ON THE FASHION AND TREND INDUSTRY.

The COVID-19 pandemic impacts the international trend enterprise as governments shut down manufacturing plants, and by using save closures, and match cancellations to sluggish the unfold of the virus. The coronavirus pandemic has had a foremost have an effect on trend manufacturers worldwide. At the identical time, the trend organisation faces challenges in purchaser demand. New possibilities are additionally providing themselves as trend manufacturers shift to making stylish coronavirus face masks.

 

Ø  MANUFACTURING

Manufacturing troubles consist of lack of material availability and order cancellations, however producers that organized at the start with the aid of importing fabric and have them saved at a safe house will attain from the pandemic.


Ø  EVENTS

Designers have tailor-made with producing and showcasing their trend merchandise by means of streaming indicates online besides a stay target market present. The British Fashion Council made an announcement in April 2020 that it would enhance a digital “cultural vogue week platform” that designers should use in any way that they notion would work for them instead than facilitating the everyday diagram and placing of a trend show. Shanghai and Moscow trend weeks had been brought digitally in late March and April 2020. Ermenegildo Zegna coined the phrase "phygital" to describe "physical residence and digital technologies" as its new way of showcasing fashion.

 

Ø  SALES

Apparel is a main discretionary purchase. As many human beings are staying at home, there is much less emphasis on getting dressed. Likewise, many human beings make garb purchases beforehand of different occasions, such as weddings and vacation, however as many of these activities have been canceled or postponed, the impetus to buy new garb is no longer there. Layoffs, furloughs and pay cuts are additionally affecting sales.


Ø  FACE MASKS

Face masks at some point of the COVID-19 pandemic have been trending as a trend announcement at some stage in the COVID-19 pandemic. It has been counseled that per danger "no different piece of apparel that has had a trajectory like face masks — some thing that started out as in easy terms protecting remodeling into a trend announcement in no time at all.

As artwork galleries and museums are closed, First American Art Magazine equipped a digital artwork exhibition and requested the Native artwork nearby to post masks. More than seventy artists passed in one

hundred twenty-five masks, from practical masks to embellished ones.

Trikini, a three-piece garment used to be popularized in Italy in response to the COVID-19 pandemic. The trikini consists of a two-piece beachwear and a matching mask.

 

Ø  REFERENCES

·    Ilchi, Layla (17 March 2020). "How the Coronavirus Is Impacting the Fashion, Beauty and Retail Industries". Women's Wear Daily. Retrieved 7 May 2020.

 

·    Silver, Katie (7 May 2020). "Small vogue manufacturers in Asia hit by way of coronavirus". BBC News. Retrieved 7 May 2020.

 

·    Law, Tara (3 March 2020). "How Coronavirus' Effect on the Fashion Industry Reveals Flaws in the Global Economy". Time. Retrieved 7 May 2020.

 

·    Philipkoski, Kristen (12 April 2020). "30+ Fashion Brands Pivoting to Make Stylish Coronavirus Masks". Forbes. Retrieved eight May 2020.

 

·    Friedman, Vanessa (2 May 2020). "Is This the Future of the Fashion Show?". The New York Times. Retrieved 7 May 2020.

 

·    Face Masks as a Fashion Accessory? Why We Should Encourage This Trend". Healthline. Retrieved 11 May 2020.

 

 

·    Givhan, Robin (4 May 2020). "Masks are proper here to stay. And they're shortly turning into a way to precise ourselves". Washington Post.

 

·    Masked Heroes: Facial Coverings by potential of Native Artists". First American Art Magazine. 15 June 2020.

 

 

·    Friedman, Vanessa (22 April 2020). "Should Masks Be a Fashion Statement?". The New York Times. Retrieved 8 May 2020.

 

·    Roberts-Islam, Brooke (13 April 2020). "Designer and Supply Chain Digital Revolution: How COVID-19 Is Changing the Fashion Industry". Forbes. Retrieved 7 May 2020.

 

·    How coronavirus could alter the way we shop for clothes from now on". TODAY.com. 30 April 2020. Retrieved 8 May 2020.

 

·    2020 Fashion week innovations". fashionunited.com. 1 May 2020. Retrieved 7 May 2020.

 

·    Friedman, Vanessa (2 May 2020). "Is This the Future of the Fashion Show?". The New York Times. Retrieved 7 May 2020.

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